Free check · No credit card · Under a minute

Stop sending the same CV to every job.

Built in Brisbane by founder Allinta Rose

Apply Coach checks your CV like an ATS would, then builds a tailored application for the job you actually want — CV, cover letter and interview prep included.

  • Made for Australian job seekers
  • CV text deleted after 30 days
An Aboriginal tradeswoman in hi-vis smiling at her phone on a Brisbane worksite
77out of 100

Example result

  • Readable layout
  • Contact details
  • Job ad keywords
  • Measurable results

Check my CV — free

Your CV text is deleted after 30 days. We never sell your data.

Built for

  • Graduates
  • Career changers
  • Returning to work
  • Experienced professionals
  • Government applicants

How it works

  1. 01

    Upload your CV

    Get an instant ATS readiness score. No account, no credit card.

  2. 02

    Paste the job ad

    We match your CV to the role and show you exactly what to fix.

  3. 03

    Apply with confidence

    Get a tailored CV and cover letter to send, plus interview prep to help you prepare for your interview.

The difference

One application, done properly.

Applying without Apply Coach

  • Generic CV sent to every job
  • Unsure if ATS can even read it
  • Cover letter written from scratch each time
  • Guessing what the employer wants
  • No idea what they'll ask at interview

Applying with Apply Coach

  • CV tailored to the exact job ad
  • ATS readability score with fixes
  • Matching cover letter in minutes
  • Keywords pulled straight from the ad
  • Likely interview questions with answer frameworks
Start with the free check

See the difference on a real CV

  • • Processed 120+ client records per day with 99% accuracy in TRIM, meeting all weekly deadlines.
  • • Resolved 40+ phone and counter enquiries daily, keeping complaints under 2% across 12 months.
  • • Trained 3 new team members on records procedures, cutting onboarding time by a week.

Example only, using a fictional Administration Officer CV. Real packs only use facts from your own CV.

Tailored CV

Sarah Nguyen

0400 000 000 · sarah@email.com · Logan QLD

Professional summary

Administration officer with 4 years in state government, processing 120+ records per day with a focus on compliance…

Cover letter

18 October 2026

RE: AO3 Administration Officer

Dear Hiring Manager, I'm writing to apply for…

Interview prep

"Tell us about a busy day."

  • Prioritise urgent requests
  • Keep records accurate

Example only — your pack is built from your real CV.

More than a CV check

From first draft to interview day.

Once you know what to fix, Apply Coach helps you apply for a specific job — and get ready for the call back.

  • A CV tailored to the job ad
  • A matching cover letter
  • Help with application questions
  • Likely interview questions and answer frameworks
See the packs
Allinta Rose, founder of Apply Coach, smiling on the beach

Allinta Rose · Founder

About us

Hi, I'm Allinta — here's why I built this.

I've spent years watching good people lose jobs they were qualified for — not because they couldn't do the work, but because their application never showed it. A CV written for one role gets sent, unchanged, to the next. Recruiters skim for six seconds, and the right words never make it in.

I also saw what the "fix" usually looks like: expensive rewrite services, generic templates, or AI tools that happily invent experience you don't have. None of that helps you present your real self well.

So I built Apply Coach: practical, job-specific help for Australian job seekers. Paste in a real job ad, and get a CV and cover letter tailored to it — built from your actual experience, reviewed for honesty, and priced so you only pay when you're genuinely applying.

Apply Coach is proudly 100% Indigenous owned, run right here in Brisbane.

Your experience. Your story. Your application. I just help you tell it better.

One job, one pack, one clear price.

Prices in AUD, including GST. Pay once per application — no subscriptions unless you want one.

Job Ready

$39

  • CV tailored to one advertised role
  • Matching cover letter
  • Keywords from the job ad
  • Honest strengths-and-gaps assessment
Most popular

Interview Ready

$59

  • Everything in Job Ready
  • Application question support
  • Interview questions and answer frameworks
  • Submission checklist

Coach Reviewed

$99

  • Everything in Interview Ready
  • Personal review by an experienced resume writer
  • One reasonable revision
  • Delivered within 2 business days
  • Ready in minutes
  • Editable Word and PDF downloads
  • One-off payment — no hidden subscription
  • Your CV text is deleted after 30 days

Question before you buy? Email Allinta at hello@applycoach.com.au — answered within 1 business day.

Applying for lots of jobs?

Monthly plans from $49 — up to 6 packs a month. Cancel or pause anytime.

For employment & labour hire agencies

Running an agency? Give your job seekers tailored packs, free to them.

See agency options →

Straight answers

Will this guarantee my CV passes every ATS?

No — and anyone who promises that is guessing. ATS platforms vary. The check shows how readable and well-structured your CV is and fixes the common issues that trip them up.

Is the free check really free?

Yes. No credit card, no trial that rolls into a charge.

Will you make up experience I don't have?

Never. We highlight what you've genuinely done and flag the gaps honestly so you can address them.

What happens to my CV?

Your CV text is deleted after 30 days. We never sell or share your data.

A job seeker reviewing her tailored resume at an office desk

Know what to fix before you hit apply.

Your free check takes under a minute. No credit card, no pressure.

Run my free check